I started the season by pulling in new clients using small ads on kijiji.ca in the various bicycle sub catagories. Then when I saw the numbers of new faces drop off, I had to think quick about how to bring in people who wanted a repair, not a replacement bike.
The answer was Google search. I tried to think of the wording I would use when looking for a repair shoppe for my bike, and incorporated that wording in my posts, my ads, my Pinterest posts etc.
What it came down to was using the phrase : bike repair Peterborough.
Combined with a little bit of local street signage and it is a hit. To confirm my theory I make sure to ask each new client how they found me, and 99% of the time it is through a Google search using those exact words. That's what I call grass roots geurilla marketing.
Thinking like your customer and verifying the theory by asking them directly. I am looking forward to next season so I can try some new marketing approaches. Thanks for your patronage everyone. I am glad I could help with your cycling needs.